Singtel FLS Marketing Intern (Financial and Lifestyle Services) #GeneralInternship

Date: 16 Jun 2024


Singapore, Singapore

Singtel Group

At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.



Be a part of something BIG!

Singtel Dash is the all-in-one mobile e-wallet that lets you pay, remit, save, invest and insure from one app.


Your role as a marketing intern with the Singtel Financial Lifestyle Services (FLS) marketing team will open you to the world of consumer marketing for a mobile wallet. You will be involved in campaigns management while leading discussions with various stakeholders to contribute positively to business growth.


Make an Impact by:

Brand Management

  • Plan and execute end-to-to marketing communication campaigns and initiatives to increase the Singtel Dash / Singtel Protect brand awareness and equity for assigned product(s), covering both online and offline deployments
  • Work closely with and manage various stakeholders/ external vendors to support 360-brand launches and campaigns
  • Monitor progress of campaigns and submit reports of performance


Community Building and Engagement


  • Manage and learn how to create meaningful experiences in both digital and physical spaces for our communities
  • Develop engagement strategies to keep our core customers engaged with Singtel Dash and encourage behaviours as our brand ambassadors
  • Support in organising and executing exciting, educational events that leave a lasting impression on our existing communities and new users


Digital/Social Media Management

  • Develop social media strategy to meet business KPIs, as well as conceptualise and implement social media campaigns to grow followers and sustain an engaging audience experience for Dash / Singtel Protect
  • Function as subject matter expert for social media, sharing best practices and leading key social media initiatives
  • Manage and develop engaging content for all digital channels
  • Research and analyse digital media trends to improve social media presence and campaign efficacy


Campaign Management and Marketing Support

  • Support Dash / Singtel Protect business stakeholders for promotional launches, including (but not limited to) copywriting, creative brief to design team, coordinating with stakeholders to ensure a smooth launch, performance marketing
  • Support the marketing team in operations tasks and other ad-hoc tasks as assigned


Skills for Success: 

  • Currently enrolled in a Degree in Marketing, Business, or a related field.
  • Strong organizational skills with the ability to manage multiple tasks and deadlines effectively.
  • Excellent communication skills, both written and verbal.
  • Proficiency in Microsoft Office Suite and productivity tools.
  • Proactive attitude with a willingness to learn and contribute to a dynamic team environment involving multiple stakeholders.




About Singtel

Headquartered in Singapore, Singtel has 140 years of operating experience and played a pivotal role in the country’s development as a major communications hub. Optus, our subsidiary in Australia, is a leader in integrated telecommunications, constantly raising the bar in innovative products and services.

We are also strategically invested in leading companies in Asia and Africa, including Bharti Airtel (India, South Asia and Africa), Telkomsel (Indonesia), Globe Telecom (the Philippines) and Advanced Info Service (Thailand). We work closely with our associates, leveraging our scale in networks, customer reach and extensive operational experience to lead and shape the communications industry.

Together, the Group serves over 700 million mobile customers around world. Singtel is one of the largest listed Singapore companies on the Singapore Exchange by market capitalisation.

The Group has a vast network of offices throughout Asia Pacific, Europe and the USA, and employs more than 23,000 staff worldwide.