Innovation & Content Experience Specialist

Date: 29 Mar 2024


Singapore, Singapore

Singtel Group

At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 


Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.



Be a Part of Something BIG!

The Singtel Innovation Centre (“Centre”) is a leading experience centre that brings together Singtel Group’s emerging technologies to enable businesses reimagine their future, explore innovative concepts and overcome business challenges to unlock new growth opportunities. We bring a blend of new ideas and technologies that excite businesses to innovate, creating a space for ideation and co-creation opportunities while fostering a vibrant ecosystem to transform and embrace new opportunities in the digital economy. 


The primary role of the candidate serves to focus on the storytelling, content production and experience of the exhibits at the Centre that showcases Singtel’s in-flight and advanced technologies across the commercial and enterprise segments, targeting B2B customer segments (Singtel local & overseas markets), through engaging experiences and innovative solution use cases, as well as leveraging it for leadership positioning targeting the C-suite executives. 


The Centre being a key customer touchpoint, the candidate will also be responsible for the overall experience of the Centre with the customer journey in mind. The candidate will partner the Innovation team for the smooth operations of the Centre. This role report to Head, Global Enterprise Marketing Analyst and Marketing Services.


Make an Impact by

A.     Storytelling, Contention Production and Experience

  • Partner internal stakeholders from the lines of businesses (LoBs) and Customer Solutions leaders to update the Innovation Centre content on a quarterly cadence.
  • Drive meaningful conversations around new content and develop said content with relevant 3rd party agencies.
  • Partner with Innovation Centre to prepare and produce customised customer presentations targeted at Senior Executives
  • Maintain standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing.
  • Maintain the work flow for requesting, creating, editing, publishing, and retiring content.
  • Host Tier 2 and Tier 3 visits for customers, working with the Centre Director to customise tours as necessary
  • Managing partners and vendors on the production of demos
  • Develop demo roadmaps as needed
  • Manage interns and student engagements as necessary, ensuring timely delivery of projects

B.     Operations

  • Manage close-loop reporting with customer relation management tool (CRM), key performance metrics and workflow cadences for demand and lead-generation purposes
  • Manage spend to plan
  • Enforce Operations Playbook for the Innovation Centre
  • Manage scheduling and host allocation for visits
  • Support and own logistics for events held at the Innovation Centre

C.    Key Events/ Special Projects

  • Work with internal and external stakeholders to deliver best-in-class industry forums.
  • Co-facilitate meetings and workshops for customer engagements



Skills for Success

  • Bachelor’s degree in Marketing, Business, or Mass Communications
  • Minimum 5 years of experience in Content Production, Management and Marketing or Editorial for B2B segments, preferably in mid to large organisations
  • Experience in customer experience, enhancing a customer’s encounters and touchpoints is a plus
  • Possess excellent hosting presentation and oral communications skills, including Powerpoint skills
  • Excellent verbal and written communication skills.
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About Singtel

Headquartered in Singapore, Singtel has 140 years of operating experience and played a pivotal role in the country’s development as a major communications hub. Optus, our subsidiary in Australia, is a leader in integrated telecommunications, constantly raising the bar in innovative products and services.

We are also strategically invested in leading companies in Asia and Africa, including Bharti Airtel (India, South Asia and Africa), Telkomsel (Indonesia), Globe Telecom (the Philippines) and Advanced Info Service (Thailand). We work closely with our associates, leveraging our scale in networks, customer reach and extensive operational experience to lead and shape the communications industry.

Together, the Group serves over 700 million mobile customers around world. Singtel is one of the largest listed Singapore companies on the Singapore Exchange by market capitalisation.

The Group has a vast network of offices throughout Asia Pacific, Europe and the USA, and employs more than 23,000 staff worldwide.