Director, Affluent Data and Analytics Monetization  (2200025071)


: Retail Banking

Primary Location

: Asia-Singapore-Singapore


: Full-time

Employee Status

: Permanent

Posting Date

: 01/Sep/2022, 11:55:20 AM

Unposting Date

: Ongoing


Role Responsibilities


The primary purpose of this role is to develop and implement Data and Analytics Monetization capabilities across Affluent business, including Priority and Premium Banking across Top-12 markets.

  • Candidate is accountable for the segment performance measured including Revenue, AUM contribution and Client performance KPIs as part of the Affluent countries.
  • Candidate is accountable for successful design and implementation of key projects to support deployment of data driven engagement with Affluent countries.


Address Business Challenges

  • Building MicroStrategy BI capability for portfolio diagnostics and iPortfolio (Investment portfolio) providing a single, cohesive client view empowering RMs, IAs and team managers to have portfolio view with client level drill-down functionality.
  • Developing Client Engagement Index through development of a single metric to identify client’s engagement with SCB on an on-going basis rather than using external measures like NPS research and transactional surveys which are non-client repetitive.

Compass Enhancement and Deployment through MSTR

  • Develop Affluent MI dashboards via MSTR.
  • Continue to enhance and keep Compass up to date with relevant performance indicators.

Insights to Support Improved Decision Making

  • Conduct RM participation deep-dive to understand challenges and opportunities by job grade and vintage with the bank; analysis will help in identifying focus areas across markets and alignment of NSR to targets.
  • Client Coverage Analysis to form view of Client continuum X RM continuum across major markets across Asia and AME (Top-12 markets); post finalization of the strategy to work with the respective markets for deployment of the agreed goals.

Optimizing Business Performance

  • Conducting AUM-Qualified client waterfall analysis on monthly basis to identify and highlight focus areas for top Asia and AME markets by highlighting efficiency ratios.
  • Understanding AUM – Qualified status of International Banking clients by analysing AUM holding at footprint level instead of respective country-level covering IB clients across China, HK and SG.

Data Monetization

  • Identify data monetization opportunities in Priority Banking portfolio and executing targeted cross-selling, up-selling, retention analysis, campaigns to realize the customer value potential measured through improved Revenue per client.
  • Working closely with country Segment teams along with central coordination with Retail Analytics CoE in setting-up the analytics roadmap using state of art Artificial Intelligence / Machine Learning data models and rules-based criteria for portfolio segregation to build and enhance portfolio management enablers – Predictive data models, Segmentation and analytics deep-dive.

Regulatory and Business Conduct

  • Display exemplary conduct and live by the Group’s Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
  • Lead the Group CPBB Affluent team to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment].
  • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key Stakeholders

  • Group Affluent Head
  • Group Finance
  • Group Retail Analytics (CoE)
  • Country SBIM, Performance Management
  • Country Affluent and Product Teams
Our Ideal Candidate


  • Possess 10+ years of experience in Consumer Banking Segment Analytics Space
  • Thought leadership in navigating Data support strategy to support business growth.
  • Strategic articulation and execution.
  • Excellent knowledge and hands-on experience in Consumer Banking business, including customer segments and data analytics.
  • Hands-on skills for conducting data analysis and driving insights.
  • Professional depth in development of integrated customer portfolio management strategy.
  • Ability to think creatively and out of the box in designing new offers and innovative solutions.


  • Strong strategic acumen coupled with strong execution capability.
  • Relationship building and influencing – able to build strong relationships across internal and external stakeholders.
  • Excellent communication and negotiation skills with the ability to influence outcomes.
Role Specific Technical Competencies
  • Complexity
  • Experience / Situation
  • Consumer banking business
  • Data analysis and driving insights 
  • Relationship building
  • Communication and negotiation skills
About Standard Chartered
We’re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we’ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you’re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can’t wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity,  together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you’ll see how we value difference and advocate inclusion. Together we:

  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
  • Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with with minimum global standards for annual and public holiday, which is combined to 30 days minimum
  • Flexible working options based around home and office locations, with flexible working patterns
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies – everyone feels respected and can realise their full potential.

Recruitment assessments – some of our roles use assessments to help us understand how suitable you are for the role you’ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.


Visit our careers website www.sc.com/careers

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About Standard Chartered

We offer banking services that help people and companies to succeed, creating wealth and growth across our markets. Our heritage and values are expressed in our brand promise – Here for good.

With more than 86,000 employees and a presence in 60 markets, our network serves customers in close to 150 markets worldwide. We're listed on the London and Hong Kong Stock Exchanges as well as the Bombay and National Stock Exchanges in India.