Overview
Marketing and Communications
Description
Why join
We are now looking for a high energy individual to join our team as Campaign and Content Marketing, to spearhead the revenue growth priorities and business outreach of our key business divisions.
What you do
- Lead the identification, planning and execution of marketing programs, communication strategy and branding partnerships. A voice of the customers, this role is also responsibility for understanding the customers business needs, surfacing customers’ business priority and delivering the effective customers experiences that will exceed the retention outcomes
- Develop and communicate a powerful and meaningful ‘Why Choose Us’ proposition and develop relevant content to engage the target clients’ segments
- Running large scale full funnel marketing and communication campaigns across multiple touchpoints for both internal and external communication
- Manage and implement our flagship Business Awards partnerships and continuously optimise the ROMI
- Understand the banking awards landscape, including pitching and amplification as well as developing B2B pitchbooks
- Be the centre of excellence for brand stewardship and creative excellence
- Overall budget and KPI management including management of various agency partners
Qualifications
Who you are
A word smith with genius writing and expression skills that can make the boring interesting, complex simple. A storyteller who can create newness when there is nothing new and sniff out news where nobody could. An eye for design ensuring every piece of content not only read good but looks good.
A big personality with a curious mind to ask ‘Why’, ‘Why not’, challenge the current to make better the future. Intellectually curious, asking why and grasping opportunities to learn and proposing constructive ideas that lead to progress.
By combining customers’ insights, strategic thinking, data sensitivity and application, working closely with stakeholders from various business divisions to create campaign and content that will trigger positive responses from our target audiences that in turn achieved our business objectives, KPIs and results.
At least 10 years of digital marketing experience is essential, is a digital native, fluent with modern digital media especially social media such as WeChat, LinkedIn.
Strong planner, macro & detail oriented, with excellent project management, negotiation and problem-solving skill. Tenacious and resourceful and is self-motivated and ability to execute across multi channels and is comfortable adapting to changing priorities in an ambiguous environment
Due to the nature of the business segments, excellent fluency in spoken and written English and Mandarin is a must, fluency in Behasa Indonesia is a big plus
Who you work with
At OCBC Global Wholesale Banking, we serve and support institutional and business customers ranging from large corporates, financial institutions, government agencies to small and medium enterprises.
We provide a full range of comprehensive financial services that includes investment banking solutions such as capital markets, corporate finance, and mezzanine capital financing; transaction related services such as cash management, trade finance and cross boarders’ technology led solutions and integration on top of financing solutions such as long-term project financing, short-term credit, working capital and trade financing, treasury products etc.
Our effort to deliver simply spot on solutions for our business clients have won us multiple accolades such as Best SME Bank in ASEAN, Best Transactional Platform in ASEAN etc.
We do all these with a simple aim in mind that is to help businesses Do Well and Do Good in this borderless modern economy.
Who we are
Singapore’s longest established bank, we’ve been helping people and businesses get what they want from life since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we’re on a journey of transformation. Embracing technology and creativity to become a future-ready learning organisation. But for all that change, the entire focus of our organisation remains to be Simply Spot On. In everything we do.
And so whether you want innovate needs-based financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.
What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.
Primary Location
: Singapore
Job
: Marketing
Organization
: Marketing and Communications
Schedule
: Permanent
Job Posting
: 03-Oct-2024, 10:27:49 AM
About OCBC Bank
OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.
OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include about 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 90 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang.
OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.
OCBC's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.
